### 날짜 : 2023-10-04 21:34 ### 주제 : #비전 #애플 #마케팅 #브랜딩 ---- ### 메모 >Apple's brand vision isn't explicitly stated as a single sentence or phrase in the same way that mission or vision statements are typically presented for other companies. However, Apple's vision and philosophy can be inferred from its founder's statements, its product decisions, marketing materials, and company practices. <div style="text-align:center;"> <img src="https://i.imgur.com/ijsehGY.png"> </div> Steve Jobs, Apple's co-founder, frequently discussed his vision for the company and its products. One of his most famous quotes encapsulates this vision: **"We believe that people with passion can change the world for the better."** This emphasizes Apple's commitment to creating products that empower individuals to be creative, productive, and to change the world. Another guiding principle for Apple is its deep commitment to the intersection of technology and liberal arts. Steve Jobs often mentioned that Apple stood at this intersection, focusing on ensuring its products aren't just technologically advanced, but also user-friendly, intuitive, and beautifully designed. Apple's product philosophy, focused on creating beautifully designed, easy-to-use products, also points to its brand vision. This is embodied in their product design, user interface, and marketing strategies. >To sum up, while Apple doesn't have an official "brand vision" statement available to the public, its vision revolves around empowering individuals through beautifully designed, user-friendly technology and products. Apple's focus on innovation, simplicity, and the integration of technology with liberal arts and humanities defines its brand vision. ### 출처(참고문헌) - ### 연결문서 - [[애플의 마케팅 전략]]