### 날짜 : 2023-11-04 00:10 ### 주제 : What is Marketing? #마케팅 #공부 ---- ### **1.1 What is Marketing?** - **Definition of Marketing:** Marketing is the process of identifying, anticipating, and satisfying customer needs and wants profitably. It involves creating, communicating, delivering, and exchanging value to customers, clients, partners, and society at large. - **Importance of Marketing:** Marketing is essential for businesses and organizations as it helps them understand their target audience, develop products or services that meet customer needs, set competitive prices, establish effective distribution channels, and promote their offerings to reach their market effectively. - **Evolution of Marketing:** Over time, marketing has evolved from a focus on production and sales to a customer-centric approach. The evolution of marketing includes the production era, product era, sales era, marketing era, and societal marketing era. ### 출처(참고문헌) - ### 연결문서 -