### 날짜 : 2023-11-04 15:39 ### 주제 : Key Marketing Concepts and Terminology #마케팅 #공부 ---- ### **1. Target Market:** **1.1. Definition:** - The target market is the specific group of customers or consumers that a company aims to serve with its products or services. It represents the ideal customer demographic for a business. **1.2. Significance:** - Identifying and understanding the target market is crucial for tailoring marketing strategies and messages to meet the needs and preferences of this specific audience. **1.3. Market Segmentation:** - Businesses often segment the market into smaller, more homogenous groups based on shared characteristics such as demographics (age, gender, income), psychographics (lifestyle, values), behavior (buying habits), or geographic location. ### **2. Value Proposition:** **2.1. Definition:** - A value proposition is a unique and compelling statement that communicates the value and benefits that a product or service offers to customers. >It answers the question: "Why should customers choose your product or service?" **2.2. Elements of a Value Proposition:** - A value proposition typically includes elements like the product's features, benefits, competitive advantages, and how it addresses customer needs or pain points. **2.3. Importance:** - A strong value proposition helps differentiate a product or service from competitors and is a critical component of effective marketing. ### **3. Marketing Mix:** **3.1. Definition:** - The marketing mix, often referred to as the "4Ps," is a framework that encompasses four key elements that businesses consider when creating a marketing strategy. **3.2. The 4Ps of Marketing:** - The 4Ps represent four fundamental components of marketing strategy: a. **Product:** This refers to the actual goods or services offered to customers. It includes product features, quality, design, branding, and packaging. b. **Price:** Pricing strategies involve determining the right price for products or services, considering production costs, competitor pricing, and perceived customer value. c. **Place (Distribution):** Place involves decisions about distribution channels and the locations where customers can access the product or service. d. **Promotion:** Promotion includes marketing and advertising strategies used to communicate the product's value and persuade customers to make a purchase. **3.3. Balancing the 4Ps:** - Effective marketing requires finding the right balance among the 4Ps to create a coherent marketing strategy. For example, the product should meet customer needs at a price they are willing to pay, and it should be available where they want to purchase it. ### **4. Key Marketing Metrics:** **4.1. Definition:** - Marketing metrics are quantifiable measurements used to evaluate the effectiveness and performance of marketing campaigns and strategies. **4.2. [[Examples of Marketing Metrics]]:** - Common marketing metrics include customer acquisition cost (CAC), customer lifetime value (CLV), return on investment (ROI), conversion rate, click-through rate (CTR), and customer retention rate. **4.3. Decision-Making and Optimization:** - Marketing metrics help businesses make data-driven decisions, optimize marketing efforts, and allocate resources effectively. ### **5. Customer Relationship Management (CRM):** **5.1. Definition:** - CRM is a strategy and technology used by businesses to manage interactions and relationships with customers throughout their entire lifecycle. It involves collecting and analyzing customer data to improve customer satisfaction and retention. **5.2. Components of CRM:** - CRM systems typically include tools for contact management, lead tracking, sales management, and customer service. They help businesses personalize interactions, track customer history, and provide a seamless customer experience. **5.3. Significance:** - CRM systems are valuable for building and maintaining long-term customer relationships, which can lead to increased customer loyalty and repeat business. Understanding these key marketing concepts and terminology provides a solid foundation for grasping the principles of marketing and how businesses create and deliver value to their customers. These concepts play a crucial role in shaping marketing strategies and decision-making within organizations. ### 출처(참고문헌) - ### 연결문서 -