### 날짜 : 2023-12-04 22:15 ### 주제 : #마케팅 #공부 #JCG ---- # Behavioral Pattern Target Marketing > Behavioral pattern target marketing is a strategy where businesses analyze consumer behavior, such as past purchase history, browsing habits, social media activity, and other behavioral data, to create targeted marketing campaigns. This approach enables companies to tailor their marketing efforts to specific segments of their audience, potentially increasing the effectiveness of their advertising and improving customer engagement. Key aspects of behavioral pattern target marketing include: 1. **Data Collection and Analysis**: Companies collect data from various sources, including website analytics, social media, customer databases, and more. Advanced analytics and AI algorithms are often used to identify patterns and preferences within this data. 2. **Segmentation**: The collected data is used to segment the audience into different groups based on shared behaviors or preferences. For instance, a group might be identified as frequent buyers of a particular product type. 3. **Personalized Marketing**: Based on these segments, companies create personalized marketing messages. This could be in the form of targeted emails, social media ads, or personalized website content. 4. **Enhanced Customer Experience**: The goal is to provide a more relevant and engaging experience for the consumer, which can lead to increased customer satisfaction and loyalty. 5. **Continuous Improvement**: Behavioral pattern target marketing is an ongoing process. Businesses continually gather and analyze data to refine their strategies and adapt to changing consumer behaviors. This approach is particularly powerful in the digital age, where vast amounts of data can be collected and processed. However, it also raises concerns about privacy and the ethical use of consumer data. Companies engaging in this type of marketing must navigate these concerns while striving to provide value to their customers. # Is it possible to collect data from cookies of people visiting news content platform? > Yes, it is possible to collect data from cookies of people visiting news content platforms. Cookies are small pieces of data stored on a user's device when they visit a website. They are widely used for various purposes, including tracking user behavior, which is essential for behavioral pattern target marketing. Here's how it works in the context of news content platforms: 1. **Tracking User Behavior**: When a user visits a news content platform, cookies can track their browsing habits, such as which articles they read, how long they spend on each page, and their navigation patterns on the site. 2. **Personalization**: This data can be used to personalize the user experience on the platform. For example, if a user frequently reads articles on a particular topic, the platform might start showing more content related to that topic. 3. **Targeted Advertising**: Advertisers on news platforms often use cookies to collect data about users’ interests and behaviors. This information is used to display targeted ads that are more likely to be relevant to the user's interests. 4. **Analytics**: News platforms also use cookies for analytics purposes, helping them understand how users interact with their site, which articles are most popular, and how to improve the user experience. 5. **User Preferences**: Cookies can store user preferences, like layout choices or preferred topics, making the site more user-friendly. > However, the use of cookies, especially for tracking and advertising purposes, is subject to legal and ethical considerations. Laws such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States place strict regulations on how personal data can be collected and used. These laws require transparency and consent from users for data collection, especially for purposes like targeted advertising. As a result, news content platforms and advertisers must ensure they comply with these regulations by providing clear information about their cookie practices and obtaining user consent where necessary. ### 출처(참고문헌) - ### 연결문서 -