### 날짜 : 2023-10-04 19:57 ### 주제 : Lowering the Cost Per 1,000 Impressions (CPM) in your Facebook marketing campaign can help you get more value for your advertising budget. #CPM #광고 #페이스북 #마케팅 ---- ### 메모 1. **Improve Ad Relevance and Quality**:    - Ensure your ad content is relevant to your target audience.    - Use high-quality images and engaging ad copy.    - Make sure your ad's landing page provides a seamless and relevant user experience. 2. **Targeting Optimization**:    - Refine your audience targeting to reach people who are more likely to engage with your ad.    - Use Facebook's audience insights to understand your audience better.    - Utilize custom and lookalike audiences for better precision. 3. **Ad Scheduling**:    - Analyze when your target audience is most active on Facebook and schedule your ads accordingly.    - Avoid running ads 24/7 if your audience is only active during specific hours. 4. **Budget Allocation**:    - Experiment with different budget allocations between ad sets and campaigns.    - Consider reallocating budget to ad sets that are performing well and pausing underperforming ones. 5. **Ad Placement**:    - Test different ad placements, such as Facebook, Instagram, Audience Network, and Messenger.    - Adjust your bids for different placements based on their performance. 6. **Ad Format**:    - Experiment with different ad formats (e.g., carousel, video, slideshow) to see which ones resonate best with your audience. 7. **Ad Bidding**:    - Choose the right bidding strategy for your goals, such as bid cap, target cost, or lowest cost.    - Monitor your bids and adjust them based on performance data. 8. **Ad Frequency**:    - Keep an eye on ad frequency to avoid overexposure, which can lead to higher CPM.    - Rotate your ad creatives to keep them fresh. 9. **Ad Copy and Creative Testing**:    - Continuously test different ad copies and creatives to identify what works best for your audience.    - Use A/B testing to compare different ad variations. 10. **Optimize Landing Pages**:     - Ensure your landing pages are optimized for conversions to maximize the ROI of your ad campaign.     - Improve page load times and mobile responsiveness. 11. **Audience Size**:     - Experiment with different audience sizes. Extremely narrow audiences can be more expensive to reach. 12. **Campaign Timing**:     - Consider running campaigns during non-peak seasons to avoid high competition and potentially lower CPM. 13. **Ad Relevance Score**:     - Pay attention to your ad's relevance score, as higher scores can lead to lower CPM. 14. **Monitor and Adjust**:     - Regularly monitor your campaign's performance and make adjustments as needed.     - Use Facebook's analytics tools to gain insights into what's working and what's not. 15. **Use Facebook Pixel**:     - Implement the Facebook Pixel on your website to track conversions and optimize your ad campaigns for specific actions. Remember that optimizing CPM may take time, and it's essential to be patient while monitoring and adjusting your campaigns for the best results. Facebook's advertising platform is dynamic, and what works today may not work tomorrow, so ongoing optimization is key. ### 출처(참고문헌) - ### 연결문서 - [[Lowering the advertisement CPM]] - [[Maximizing ROI of digital advertisement]]